E11EVEN - Director of Sales
- Requisition ID
- 2026-79631
- Category
- Sales/Marketing
- Job Location
- US-FL-Miami
- Property
- E11EVEN Club Hotel & Residences
Compensation Type
Highgate Hotels
Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America.
With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value.
With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. www.highgate.com
Location
Inspired by the human condition in its many forms, E11EVEN Club Hotel & Residences were created to promote an exclusive, personal and self-curated way of being. At the Residences, choice surrounds you all day long.
Whether you jetset or prefer to reset, these residences offer moments and experiences that speak to each individual’s taste and preference. Located within the creative and thriving metropolis of Miami, E11even Club Hotel & Residences perfectly reflect the vibrancy of its surroundings, people and culture.
So reimagine yourself here and get to the essence of what living your way, is truly all about.
Overview
The Director of Sales is a revenue-focused leader responsible for driving top-line growth at E11EVEN Club Hotel & Residences. This position provides strategic leadership to the Sales Manager team while overseeing the entertainment segment, ensuring the successful execution of sales initiatives, market expansion, client satisfaction, and revenue-generating opportunities across the property.
The Director of Sales leads and develops the Sales Manager team, establishes clear sales expectations, actively participates in prospecting and client development, and serves as a senior relationship builder for high-value accounts. The role works closely with Revenue Management, Operations, Food & Beverage, Marketing & PR, Security, and other departments to ensure complex bookings and high-profile stays are executed seamlessly.
The position develops and executes targeted strategies to attract film and television productions, music touring groups, VIP talent, influencers, agencies, nightlife and entertainment partners, and entertainment-focused corporate accounts, while also supporting group, social, and other profitable business opportunities.
Responsibilities
- Lead, coach, motivate, and hold Sales Managers accountable for individual and departmental revenue goals and according to standard operating procedures.
- Ensure Sales Managers document leads, proposals, contracts, account activity, and bookings in approved sales systems.
- Conduct regular sales meetings and one-on-one coaching with Sales Managers; establish priorities, review pipeline activity, and ensure prospecting and follow-up expectations are met.
- Coordinate the preparation of complete and accurate end-of-month reports, according to Highgate Hotel SOPs. Ensure that Sales Managers can explain the importance and components of the report.
- Ensure Sales Managers plan and execute sales trips, sales calls, client entertainment, networking activities, and account-development initiatives in alignment with established goals and budgets.
- Monitor performance against established sales goals and approved sales expense budgets, taking corrective action when results or market conditions require it.
- Provide concise sales updates, pipeline information, account production, and market intelligence to the Director of Sales & Marketing to support forecasting, reporting, budgeting, and commercial strategy.
- Partner and collaborate with the Director of Sales & Marketing on annual revenue goals, sales strategies, marketing initiatives, reforecasting and quarterly key results areas for Sales Managers.
- Develop and execute a targeted sales strategy focused on film and television productions, music touring groups, VIP talent, influencers, talent and entertainment agencies, nightlife partners, brand activations, sports entertainment, and entertainment-focused corporate accounts.
- Personally develop and maintain relationships with high-value entertainment clients, producers, promoters, talent agencies, production companies, tour managers, corporate partners, meeting planners, and key industry contacts.
- Proactively prospect, initiate, and follow up on leads; maintain an active sales solicitation program; and convert opportunities into profitable rooms, group, entertainment, event, and ancillary revenue.
- Identify and pursue group, social, corporate, transient, and entertainment opportunities that complement the property’s positioning and maximize profitability.
- Conduct professional site inspections, client meetings, entertainment presentations, and property tours, ensuring Sales Managers are prepared to showcase the hotel’s features, benefits, and the brand experience.
- Develop proposals, negotiate contracts, and close business within approved parameters while protecting rate integrity, profitability, and the guest experience.
- Manage high-value entertainment and key accounts, monitor production and trends, and develop action plans to increase account share and repeat business.
- Work closely with Revenue Management to optimize pricing, long-stay blocks, VIP reservations, occupancy, ADR, and overall revenue opportunities.
- Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and Banquet and Catering revenues.
- Conduct all Sales and Catering Team Performance Appraisals according to Highgate Hotel SOPs.
- Coordinate with Operations, Food & Beverage, Marketing & PR, Security, and other departments on complex bookings, extended stays, premieres, productions, press opportunities, special events, and VIP arrivals.
- Support privacy, security, transportation, rooming, access, and customized service requirements for high-profile clients in partnership with appropriate hotel departments.
- Maintain strong market and competitive awareness and react to trends through targeted sales blitzes, promotions, networking, and new business initiatives.
- Represent E11EVEN Club Hotel & Residences at entertainment-focused industry events, trade shows, networking opportunities, professional associations, and strategic forums.
- Develop and maintain strong client relationships, resolve concerns promptly, and protect long-term account value.
- Conduct pre-event and pre-arrival meetings with clients and internal teams when appropriate to review requirements and execution details.
- Conduct frequent sales meetings according to Highgate Hotel standards.
- Maintain a polished, professional, and service-oriented presence reflecting the luxury lifestyle standards of E11EVEN Club Hotel & Residences.
- Perform other duties, projects, and responsibilities as assigned by management.
Qualifications
- Bachelor’s degree in hospitality management, Business Administration, Marketing, or a related field preferred.
- Minimum of five years of progressive hotel sales experience, with a strong focus on group, entertainment, luxury, or high-profile account sales; supervisory or leadership experience required.
- Proven track record of exceeding sales targets and achieving revenue goals.
- Strong understanding of the Miami market and competitive landscape.
- Strong negotiation, closing, networking, and client relationship skills.
- Experience working with VIP clientele, entertainment accounts, talent agencies, production companies, or complex high-touch bookings strongly preferred.
- Proficiency in CRM and hotel sales systems, Microsoft Office, and related sales tools.
- Professional demeanor and polished appearance consistent with the luxury standards of E11EVEN Club Hotel & Residences.
- Flexible schedule, including occasional weekends, evenings, holidays, meetings, trainings, industry events, and client entertainment as needed.
- Must demonstrate the ability to be detailed-oriented.
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