Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America, and the Caribbean. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition.  Highgate also has the creativity and bandwidth to develop bespoke hotel brands and utilizes industry-leading proprietary revenue management tools that identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in London, New York, Dallas, and Seattle.

Highgate Corporate Office New York City, NY

Highgate Hotels’ Lifestyle & Luxury Division seeks a visionary Marketing Director to lead omnichannel strategies that elevate brand equity, drive topline growth, and engage modern travelers. The ideal candidate will bring a blend of creative storytelling, digital fluency, data-driven decision-making, and hospitality marketing expertise, particularly across lifestyle, F&B, and experiential verticals. This role is both strategic and hands-on, requiring a leader who can build strong cross-functional partnerships while managing seamless execution across digital, social, PR, partnerships, and guest experience touchpoints. The Marketing Director will be pivotal in supporting a diverse portfolio through new openings, transitions, and repositionings, ensuring cohesive brand integration and successful market entry.

Integrated Marketing Strategy & Brand Positioning

• Lead omnichannel campaigns integrating digital, social, PR, content, and partnerships to drive brand visibility and guest engagement.
• Craft compelling brand narratives and content strategies aligned with luxury positioning.
• Partner with hotel teams to develop localized initiatives that support revenue growth and differentiation.
• Develop and execute go-to-market strategies for new property builds, openings, and brand transitions, ensuring cohesive brand integration and market entry success.​
• Foster strong relationships with property teams and owners, collaborating closely to align marketing strategies with ownership goals and expectations and providing regular campaign performance and ROI updates.

Performance & Digital Marketing

• Oversee SEO, paid media, CRM, and email strategies to improve acquisition and retention.
• Use guest segmentation and performance insights to optimize marketing ROI.
• Drive lifecycle marketing efforts that increase direct bookings and guest lifetime value.​

Social Media, Influencer, & PR

• Lead social media strategy and content development to build brand community.
• Manage influencer collaborations to amplify brand messaging.
• Work closely with PR teams on earned media, thought leadership, and editorial storytelling.​ 

Strategic Partnerships & Experiential Marketing

• Cultivate brand partnerships that enhance guest experience and hotel positioning.
• Curate activations and pop-ups that tap into cultural trends and lifestyle moments.
• Partner with F&B, programming, and creative teams to build brand-led destination drivers.​

Marketing Operations & Budget Management

• Oversee marketing budgets, planning, and resource allocation.
• Build marketing playbooks and standard operating procedures to support cross-functional alignment for campaign management.
• Conduct post-campaign analysis and performance reporting to optimize future strategies.​

• Education & Experience: A bachelor’s degree in marketing, Communications, or a related field, coupled with 5-10 years in luxury or lifestyle hospitality or premium consumer brands, including demonstrated success in developing go-to-market strategies for new property launches and brand transitions.
• Demonstrated success in engaging with property owners, aligning marketing initiatives with ownership objectives, and effectively communicating performance metrics and strategic insights.
• Integrated Marketing Expertise: Proven ability to develop and execute comprehensive marketing strategies that align with business objectives and drive measurable results.​
• Analytical Acumen: Strong analytical skills with a data-driven approach to optimize performance and inform decision-making.​
• Trend Anticipation: Forward-thinking mindset with the ability to anticipate market trends and proactively adapt strategies to maintain a competitive edge.​
• Cross-Functional Collaboration: Demonstrated success in leading cross-functional teams, including Sales, Revenue, F&B, Operations, and Creative, to ensure cohesive execution of marketing initiatives. Effective collaboration across departments enhances efficiency and drives innovation.
• Team Leadership and Development: Ability to inspire and manage teams and agency partners, fostering a culture of creativity, accountability, and high performance.​
• Professional Networking: Maintains a robust professional network within the hospitality industry, including connections with media, brand partners, and influencers. Leveraging these relationships enhances brand visibility and opens opportunities for strategic partnerships
• Creative Storytelling: A visionary storyteller with a passion for content creation and experiential marketing, capable of crafting compelling narratives that resonate with luxury and lifestyle audiences.​
• Guest Experience Focus: Deep understanding of the luxury/lifestyle consumer, with a track record of delivering immersive activations that drive brand engagement and guest satisfaction.
• ​Executional Excellence: Highly organized and deadline-driven, with strong project management skills ensuring seamless execution of marketing initiatives from concept to completion.​
• Technical Proficiency: Proficient in Microsoft Office (Word, Excel, PowerPoint); familiarity with CMS and digital tools is a plus.​